What are the attributes or qualifications that are required for a job in PR?
We look for people that show communication skills, superior writing skills. We look for people that are ambitious but not stubborn. We look for people that value both strategy and implementation. Theoretical background, university studies or other degrees are just an indication. We do not focus on those.
How can you get into a PR agency if you don't have any experience?
All agencies recruit people from universities, from the internet. We identify talent and creativity on blogs, on events on where senior professionals go.
